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6 May 11:00 - 12:30 CEST

Securing your first customers

Startup Sweden and GITEX Future Stars are hosting this session to tackle the hard questions about expanding in the Middle East North Africa or MENA region. Emerging markets are often overlooked by startups in the West because it's not always easy to understand the dynamics nor see the potential. Most GDP growth today comes from emerging markets so we would argue that the future of market capitalisation growth for tech companies globally is within these markets. Scaling in MENA is not impossible, our guest startups will share their strategies on how to make expansion in MENA a success.

Webinar Agenda

11:00 
Welcome and Introduction
Arash Sangari, Startup Sweden and Laureline Schwarz, GITEX Future Stars

11:05
Keynote: Business Opportunities in MENA
Massoud Biouki, Trade Commissioner of Sweden to the UAE & Market Area Director Middle East and Simon Wessberg, Business Sweden

11:15
Startup Panel - How to secure your first customer - tips, insights and learnings from European startups in the region.

Our guests include:
Sebastian Bond, Head of MENA -Storytel /founder of Kitab Sawti
Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. Storytel acquired the startup in 2020.

Hannah McKinlay, Co-founder, Clara
Clara is a legal tech startup that offers a single platform to execute agreements, manage stakeholders, and make more informed decisions

Fanny Modin, Business Development Manager, Norbloc
Norbloc blockchain KYC products enable Individuals, organizations and regulators to manage and securely share customer data

Firas Marafie, Senior Market Lead - Middle East, What3Words
what3words has divided the world into 3 meter squares and has given each square a unique combination of three words. It's the easiest way to find and share exact location.
             
Moderated by Shereen Abdulla, Spark with Shereen

      
12:00 
Fireside chat with Zarko Ackovik, GITEX Future Stars - What to expect at GITEX and GITEX Future Stars? 
Interviewer Shereen Abdulla


12:10
Startup Sweden Access MENA program presentation and Q&A
Dawn Nordenblank, Startup Sweden & Sarah Bacon, Astrolabs


12:30 End

**Please pre-register on Zoom in the link below to join   https://zoom.us/webinar/register/WN_FpcSXiwyStikZCD9h-BUKg


The webinar will be conducted on the Zoom platform. Please pre-register here https://zoom.us/webinar/register/WN_FpcSXiwyStikZCD9h-BUKg

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Speakers

Sebastian Bond
Head of MENA, Storytel. Founder, Kitab Sawti (acquired by Storytel)

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Hannah McKinlay
Co-founder, Clara

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Fanny Modin
Business Development Manager, Norbloc

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Firas Marafie
Senior Market Lead - Middle East, What3Words

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Arash Sangari
Program Manager, Startup Sweden

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Laureline Schwarz
Head of Marketing, GITEX Future Stars

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Massoud Biouki
Trade Commissioner of Sweden to the UAE & Market Area Director Middle East

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Simon Wessberg
Project Manager, Business Sweden

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Shereen Abdulla
Podcaster, Spark with Shereen (Moderator)

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Zarko Ackovik
Group Sales Manager, GITEX Future Stars

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Dawn Nordenblank
Project Manager, Startup Sweden

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Sarah Bacon
Program Director, Astrolabs

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